VietTrade Import-Export specializes in sourcing industrial materials from Southeast Asian manufacturers and distributing them to B2B customers in the US, EU, and Middle East. Their rapid growth was being hampered by disconnected systems and manual processes.
The company was using separate tools for procurement (spreadsheets), customer management (basic CRM), warehouse operations (paper-based), and accounting (legacy software). This fragmentation meant no single person had a complete picture of any transaction.
GURU's integrated platform unified all operations. The procurement team now manages supplier relationships, purchase orders, and quality tracking in the same system where the sales team manages customer quotations and orders. Warehouse operations flow seamlessly from receiving to shipping.
The transformation enabled VietTrade to scale from $20M to $45M in annual revenue without proportional headcount growth. Multi-currency support and automated landed cost calculations — previously done manually in spreadsheets — now happen automatically for every transaction.