Still running your wholesale business on phone calls, spreadsheets & disconnected software?
GURU is an AI-native operations system that helps wholesalers digitize and coordinate sales, inventory, warehouse, procurement and customer operations — without massive ERP projects or an expensive IT team.
Operating the back office for wholesale leaders across Texas
As your business grows, operations become harder to control.
You may be experiencing these problems right now — across every team. We’ve seen the same five patterns in every wholesale distributor we’ve worked with.
Sales Team
- Orders taken manually through calls or messages
- Quotations built in Excel, one rep at a time
- Customer pricing inconsistent between reps
- No visibility into inventory while selling
Warehouse Team
- Inventory mismatches between system and shelf
- Delayed picking, packing and put-away
- Manual stock reconciliation every cycle
- Each warehouse operates differently
Procurement Team
- Purchase requests managed manually in email
- Supplier coordination over text and chat
- No centralized approval workflow
- Persistent over- and under-stocking
Finance & Operations
- Teams constantly reconciling data manually
- Sales, inventory and accounting disconnected
- Delayed, inconsistent operational reporting
- Hard to track real operational performance
And Everyone
- Information scattered in multiple places
- Excel, WhatsApp, calls, sticky notes
- Hard to scale without more operational chaos
- Tribal knowledge that walks out the door
Four outcomes operators care about — measured in weeks.
+34%
Increase Revenue
Reach more customers, respond faster to quotes, and close more orders per rep.
2.1×
Sell More Effectively
Accurate contract pricing, real-time inventory and a customer portal lift conversion.
1 view
Gain Real-Time Operational Control
Live visibility across sales, inventory, procurement, warehouse and finance — one screen.
−61%
Automate Repetitive Workflows
Eliminate the manual back-office work that fills your team’s day across every department.
Every order, dollar and SKU. One screen. Live.
An AI-orchestrated control room for the back office. Forecasts running, alerts triaged, POs drafted, exceptions surfaced — before anyone asks.
AI watchlist
One screen
SyncedThree ways to put GURU into your operation.
Replace the stack. Wrap the stack. Or build the one thing the stack never could. Most customers start narrow and expand — usually in under 60 days.
01 · Replace
Digitize the whole operation, end-to-end.
Stand up sales, procurement, inventory, warehouse, CRM and finance on one platform. We migrate from your existing tools and go live in phases.
02 · Connect
Keep what works. Connect what doesn’t.
Bolt GURU onto your existing QuickBooks, NetSuite, SAP B1, Acumatica or Excel-based workflows. It becomes the AI orchestration layer over the systems you already paid for.
03 · Build
Describe the workflow. GURU ships the app.
Need a returns desk, a job-site reorder app, a counter-sale tablet? Tell the copilot what you do today. It generates the forms, approvals, rules and reports — and deploys it.
Describe how your business operates. GURU turns it into working systems.
Upload your spreadsheets, pricing lists, inventory files, process documents. GURU’s AI understands how your operation actually runs — and builds the right system around it.
Upload your data
Spreadsheets, files, process docs — anything that describes how you work today.
AI understands your operation
GURU analyzes workflows, teams, data and business logic — not just the file structure.
Generate & configure
Workflows, forms, rules and approvals — built around how you actually work, not a template.
Go live & improve
Use, adapt and improve continuously as your business evolves — the platform learns with you.
From digitization to decision intelligence.
Stage 1
Digitization
Replace Excel and manual processes with real operational systems.
Stage 2
End-to-end operations
Connect every department into one coordinated operational flow.
Stage 3
Automation
Automate repetitive workflows across procurement, warehouse and sales.
Stage 4 · AI
Decision intelligence
AI surfaces insights and recommendations to run operations smarter every day.
A complete operating stack, shipped as composable modules.
Roll out the module your team needs first. Add the rest when you’re ready — every module shares the same data graph, identity, audit log and AI orchestration layer.
B2B Commerce & Quoting
Customer portal, contract pricing, RFQs, multi-line quotes, ordering and reordering — with rep-level guardrails and approval flow.
Warehouse Operations
Pick, pack, ship, cycle-count and put-away — barcode and mobile native. Multi-bin, multi-warehouse, with exception routing built in.
Procurement & Supplier Ops
Reorder logic, supplier scorecards, auto-drafted POs, approval chains, expediting and three-way match — orchestrated by the copilot.
Live Inventory Graph
Multi-location, multi-channel, multi-UoM inventory in real time. ATP, allocations, reservations and forecasts kept in sync everywhere.
Customer Operations & CRM
Every account, every interaction, every line they’ve ever bought. Renewal cues, price slip alerts, account-health scoring.
Workflow Builder & Apps
Generate forms, approvals, dashboards, and field apps from a plain-English brief — or wire your own with the visual builder.
Wired into every system your operation already runs on.
Bi-directional sync with the systems of record you can’t rip out — finance, ecommerce, logistics, payments, EDI and field hardware. GURU brokers the data plane.
Numbers operators actually care about.
Across the first cohort of GURU deployments at $3M–$30M Texas distributors, operators report the same shift: less time clearing exceptions, more time selling.
−61%
Time clearing daily operational exceptions
Avg. across 14 deployments
3.4×
Quotes processed per rep per day
Within 60 days of go-live
$0
In-house IT or RPA infrastructure required
Fully managed by GURU
8wk
From kickoff to first live module
Median across customers
“We replaced four spreadsheets, a shared inbox and three different chat groups with one GURU console. My warehouse manager calls it the first useful software we’ve ever bought.”
Ray Marquez
COO · Lone Star Supply · $24M/yr plumbing distributor
Pre-GURU
14h
/wk on reconciliations
With GURU
< 2h
automated & audited
Pre-GURU
7%
order error rate
With GURU
0.4%
caught pre-pick
Built like infrastructure. Audited like a bank.
GURU runs on an enterprise-grade data plane with role-based access, full audit trails, regional data residency and SOC 2 controls. Every AI action is logged, every change is reversible, every export is portable.
Role-based access & SSO
SAML / OIDC, MFA enforced, per-module permissions, scoped service accounts.
Encryption everywhere
AES-256 at rest, TLS 1.3 in transit, customer-managed keys on enterprise tier.
Auditable AI
Every copilot action, prompt and resulting change is logged and reversible.
SOC 2 Type II
In progress
ISO 27001
Roadmap 2026
GDPR / CCPA
Compliant
99.9% uptime SLA
Enterprise tier
US data residency
Texas region available
SAML & OIDC
Okta / Azure / Google
Bring your own model
Run GURU’s copilot against your tenant’s OpenAI, Anthropic or private LLM endpoint.
Your business works hard every day. Your systems should work just as hard.
Let GURU help you run a more efficient, profitable and scalable wholesale business. A 30-minute discovery call — no commitment, no IT lift, no slide deck pitch.
Book a discovery call
A 30-min strategy session with a GURU operations architect.